SaaS
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LCV is for client unit economics, True Profitability is for product unit economics and another approach to drive value in your SaaS business.
Living in a SaaS world, we are often focused on LCV (Lifetime Customer Value) for a critical unit measurement of profitability. But, it’s also important to understand your product unit economics. True Profitability, a term and methodology developed by Pedro Ferro and described in his book by the same name, determines the specific unit economic… Continue reading
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Recurring revenue modeling can be tricky, using cancellation curves can improve precision and results
In a recent post on SaaS financial modeling, I covered some of the main drivers that play a role in the construction of financial forecasts for SaaS and related business models. One of the most important aspects of such financial forecasts is the build out of contracted revenues. In general contracted revenues can be quite… Continue reading
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Key considerations for SaaS (or any recurring revenue) financial models
Build your components so the are easily expandable in time and detail In SaaS, decoding revenue dynamics is pivotal for pushing the business forward. Let’s talk about the elements of financial modeling tailored for SaaS companies: 1. Revenue Insights: MRR (Monthly Recurring Revenue): This quantifies the predictable monthly revenue, offering immediate insights into short-term revenue… Continue reading