LCV
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LCV is for client unit economics, True Profitability is for product unit economics and another approach to drive value in your SaaS business.
Living in a SaaS world, we are often focused on LCV (Lifetime Customer Value) for a critical unit measurement of profitability. But, it’s also important to understand your product unit economics. True Profitability, a term and methodology developed by Pedro Ferro and described in his book by the same name, determines the specific unit economic… Continue reading
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Unlocking Value Creation: The Power of Lifetime Customer Value in Operational Execution
You might see it in various places as CLV (Customer Lifetime Value) or LTV (Lifetime Value). Lifetime Customer Value, or LCV, is what I call this metric. Fairly interchangeable in my experience, people who use these metrics regularly will know what you mean when you refer to any one of them. LCV’s compact measurement of… Continue reading