Analytics
Articles on analytics, measurement, and data-driven decision-making. Explore practical frameworks, metrics, and insights that help organizations turn information into clearer business action.
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CrowdStrike’s Patch Debacle and the Impact on Business Intelligence Systems
The CrowdStrike outage showed how infrastructure failures can disrupt BI data pipelines, reporting, and decisions. Learn practical resilience and recovery measures. Continue reading
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Bridging the Gap: How Fractional CFOs Can Help Microcaps with Their Unique Challenges
Explore how fractional CFOs can help microcap companies strengthen reporting, investor readiness, liquidity, financial planning, and long-term value creation. Continue reading
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TikTok vs Meta Are A Worthy Comparison of AI Advertising Platforms
Compare TikTok and Meta AI advertising platforms, including automation, targeting, creative tools, performance goals, and considerations for DTC marketers. Continue reading
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The Convergence of Excel and Power BI
Explore the convergence of Excel and Power BI, from Power Query and data models to DAX, scalable analysis, and stronger finance and analytics teams. Continue reading
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PowerQuery can Elevate QuickBooks Analysis in Excel
Learn how to use Power Query to turn QuickBooks P&L exports into repeatable Excel reporting workflows for actuals, forecasts, and variance analysis. Continue reading
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SAAS Revenue KPI Alignment: Creating Compelling Financial Narratives, A Fractional CFO Perspective
Align SaaS revenue KPIs across contracts, billing, service delivery, and ASC 606 to create credible financial narratives for investors and operating teams. Continue reading
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Tools for a Fractional CFO, Bunker vs. Reach Reporting for FP&A and Accounting
Compare Bunker and Reach Reporting for fractional CFO work, including financial dashboards, transaction visibility, reporting, planning, and client collaboration. Continue reading
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Wondering about machine learning in your efforts? Let’s talk the basics about Random Forest and XGBoost.
Understand the business basics of Random Forest and XGBoost, two predictive modeling techniques for classification, probability scoring, and better decisions. Continue reading
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LCV is for client unit economics, True Profitability is for product unit economics and another approach to drive value in your SaaS business.
Learn how True Profitability reveals product and customer unit economics, complexity costs, margin drag, and strategic opportunities in SaaS businesses. Continue reading
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Can I pay you to stop using TikTok? Or, will you pay to stop your whole friend group from using TikTok?
What is the value of leaving TikTok? Explore social media as a status product, network effects, FOMO, and research on incentives to stop using the platform. Continue reading