Taming Messaging App Sprawl
2024 has been a year of heavy networking, and too many messaging apps became a problem for me. This messaging app sprawl was an unintended consequence of my efforts to network and build my services practice.
After all of my productive networking, I found myself drowning in a sea of notifications, juggling multiple messaging apps, and constantly feeling like I was missing important conversations. If you know me, I am an efficiency seeker and an inbox-zero proponent. Messaging app sprawl troubles me. I did find a solid solution to this problem, and I’d like to share that here.
From Few to Too Many Messaging Apps
It started innocently enough. First, there was Slack for work communications. Then came WhatsApp for international clients (I use this ubiquitously now). Discord crept in for some industry groups I joined. I used Telegram for a few confidential projects, in addition to a group chat with my college friends (a.k.a. The Harvard Naked Forum – don’t ask). Then, LinkedIn took over as the usage leader above all the other channels. My LinkedIn profile and network naturally expanded with all the business development I was doing. Before I knew it, I was managing a little empire of messaging apps, each with its own set of notifications, interfaces, and quirks.
Oh, and let’s not forget that I still had email.
Each communication tool I used promised to solve a specific problem, but collectively they created a bigger one. I used all these apps on my Macbook, so no matter where I was, I was dealing with an incessant barrage of messages, and my inbox-zero philosophy became very difficult to sustain.
My Slack Struggle: One App Acting Like Too Many Messaging Apps
Like many, I initially embraced Slack as the ultimate workplace communication tool. The promise enticed me — real-time collaboration, easy file sharing, and a reduction in email overload. For a while, it seemed like the answer to all my communication woes. I even dabbled with Zapier integrations using Slack.
However, reality soon set in. I found myself again overwhelmed by the channels, direct messages, and endless notifications. I felt tethered to Slack, and it became difficult for me to focus on high-priority tasks. I was sometimes unable to disconnect even during personal time.
The real kicker was the false sense of productivity. Sure, I was responding quickly to messages and staying “in the loop,” but at what cost? Deep work became nearly impossible. I’d sit down to tackle a complex financial analysis, only to be pulled into a Slack conversation about a minor issue that could have waited.
The promise of reducing email never fully materialized, either. I now had two inboxes to manage – my email and Slack. The cognitive load of switching between these, trying to remember where a particular conversation had taken place, proved exhausting.
Overhauling at the Breaking Point
Even with notifications turned off, except for the red iOS bubble badge, my notifications easily overwhelmed my first solution – a single screen I created just for these apps on my iPhone.
The tipping point came one weekend where I just took a moment and decided I needed a better solution. My communication system wasn’t just inefficient, I realized — it was actively hindering my ability to be mindful and present. Something had to change, and fast.
My Quest for a Solution for Too Many Messaging Apps
I took a couple of hours on a Saturday to test some solutions:
1. I tried to see if the apps each had a specific purpose that could create some form of control. Although this helped create some structure, it didn’t solve the underlying issue of having to check multiple platforms.
2. I thought about scheduling specific times for checking messages across all platforms. While this could help with focus, I knew that it would be impractical for my work style.
3. I tried fine-tuning notifications on each app to find a balance between staying informed and not being constantly interrupted. I was able to reduce the noise, but at the end of the day, I was still dealing with the complexity of managing multiple systems.
One final option was to go nuclear and revert back to an email-only system. Yes — I even had a nostalgic thought about a former simpler life circa 1999. Of course, it wasn’t going to be feasible.
The Game-Changer: Discovering Beeper
I wasn’t the only person with this problem, as it turned out. After some searching, I discovered a great solution, Beeper. I was skeptical at first — I’d heard promises of unified communications before, but I wasn’t sure how much value they’d actually provide. After looking into it, though, I realized this was the fix I’d been searching for, and I could assess its value in less than an hour.
Beeper offered something simple and on-point: a single app that could consolidate all my messaging platforms, including Slack, WhatsApp, Discord, Telegram, Signal, and even LinkedIn messages.
Here’s how it transformed my digital life:
1. Instead of opening multiple apps, I now had a single interface for all my messages. The time saved was immediately noticeable.
2. I could search across all platforms from one place, making information retrieval a breeze.
3. Managing my online status became simple, and I gained better control of my accessibility. I could be available (or unavailable) across all platforms with a single click.
4. With better control over notifications and all messages in one place, I could allocate specific times for communication without fear of missing anything important. This allowed for deeper work sessions and improved productivity.
5. Surprisingly, having everything in one place made it easier to disconnect. I could quickly check all platforms at once, then put my phone away with confidence, knowing I hadn’t missed anything crucial.
6. Conversations that started on my Mac could seamlessly continue on my iPhone, all within the Beeper interface. This fluidity in communication was life changing.
Not only did I regain hours each week that were previously lost to app-switching and searching for information, but I also felt a sense of calm and control that had been missing from my digital life.
What Beeper Lacks
Though Beeper has served my needs very well, no tech solution is perfect. Here are a few things that I think the company can improve or fix:
1. I wish Beeper could handle iMessages in addition to Google Messages.
2. I can’t create groups in the app — you have to go to the source app to create the group and then it shows up in Beeper.
3. If you have a Slack connection with many channels, it’s an extra click down to be able to see the detailed channels. That said, I don’t use Slack that much anymore, so it’s manageable.
The Results: A Communication Revolution
The benefits of this new approach quickly became apparent:
1. With less time spent managing communications, I could focus more on high-value tasks. My output noticeably improved.
2. Having all communications in one place allowed for a more holistic view of projects and issues, leading to more informed decisions.
3. I was able to reply to important messages faster, regardless of which platform they originated from. This enhanced my effectiveness as a leader and strengthened relationships with clients and team members.
4. My inbox-zero habit is a commitment that has stayed with me. After integrating my work communications into one app, I’ve felt more in control and less at the mercy of my devices.
5. Above all, I’ve been able to focus on the content of communications rather than the logistics of how to communicate.
Remember, the goal is to make technology work for you, not the other way around. With the right approach and tools, you too can master the art of efficient communication in our multi-platform world.
About Me
As the founder of CFO Pro Analytics, I bring over 25 years of experience in finance and technology to help businesses optimize their operations. My expertise spans various industries, including manufacturing, distribution, and professional services.
At CFO Pro Analytics, we specialize in providing fractional CFO services, financial modeling, and data analytics solutions. Our mission is to empower businesses with actionable insights derived from their financial and operational data.
With a strong background in financial management and a passion for leveraging technology to drive business growth, I’m dedicated to helping organizations navigate the complexities of modern business landscapes. My experience with messaging app sprawl and finding efficient solutions is just one of many examples of how I approach problem-solving in the digital age.
